Executive Summary
This PPC proposal outlines a structured approach to improving qualified traffic, lowering wasted spend, and building a repeatable paid acquisition program. It is designed for clients that need both campaign execution and clear commercial accountability.
Objectives
- Increase qualified leads or sales from paid channels
- Improve efficiency through tighter targeting and bidding
- Strengthen tracking so performance decisions are based on reliable data
- Create a scalable account structure that supports ongoing testing
Recommended Scope
Strategy and Setup
We review campaign structure, conversion actions, audience targeting, ad assets, landing page alignment, and budget allocation before launch or restructuring. The output is a channel-specific action plan tied to business goals.
Campaign Management
Ongoing work includes search term review, bid and budget adjustments, creative testing, audience refinement, and performance analysis across active campaigns. Management focuses on measurable business outcomes rather than platform-only metrics.
Reporting and Optimization
Reporting covers spend, conversions, conversion value, cost efficiency, and key test learnings. Reviews are paired with recommendations so stakeholders understand what changed, why it changed, and what happens next.
Investment
Pricing should state the setup fee, recurring management fee, any platform-specific add-ons, and assumptions around ad spend, landing page ownership, and analytics access.
Next Steps
Once approved, the engagement moves into onboarding, access collection, tracking validation, and a launch schedule with named responsibilities on both sides.