When to use this Audit Template
A Google Ads audit template gives marketers and agencies a repeatable way to assess campaign quality before recommending a rebuild, strategic shift, or new management engagement.
It is most useful when stakeholders need evidence, prioritization, and a concise explanation of what is working, what is underperforming, and what should happen next.
- Use it before pitching management services on an existing account.
- Use it during quarterly performance reviews or internal account health checks.
- Use it after a drop in lead volume, ROAS, or conversion quality.
- Use it when tracking, naming, or campaign structure has become unreliable.
- Use it when a new stakeholder needs an objective view of current account health.