Proposal Tools vs Scope Assembly Tools: What's the Difference?

See scope assembly in action in Google Docs

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TL;DR

  • Proposal tools help you send, approve, and sign documents (PandaDoc, Proposify, Better Proposals).
  • Scope assembly tools help you generate an accurate scope before you send it (RuleDox).
  • Templates don't remove the slow part: assembly — deciding what to include, calculating hours/pricing, and writing conditional sections.
  • If your team scopes in Google Docs, assembly is usually the bottleneck.
  • RuleDox is a rules-based scope assembly tool that works inside Google Docs.

What is a proposal tool?

A proposal tool is software designed for the sending side of the sales workflow: creating visually polished proposals, presenting pricing, sending them to clients, tracking who opened them, managing approvals, and collecting e-signatures.

Common proposal tool features:

  • Drag-and-drop proposal editor
  • Proposal templates and content libraries
  • Pricing tables
  • E-signatures
  • Viewing analytics (who opened, time spent per page)
  • Approval workflows
  • CRM integrations (Salesforce, HubSpot)

Popular proposal tools: PandaDoc, Proposify, Better Proposals, Qwilr, HoneyBook.

These tools are excellent at making the last mile of the proposal process fast and professional. They assume you already know what your scope is.


What is scope assembly?

Scope assembly is the process of generating a scope of work from inputs — before anything gets sent to a client.

The inputs are things like:

  • What type of project is it? (new build, migration, retainer)
  • How complex is the store? (SKU count, markets, languages)
  • Which integrations are required? (ERP, POS, loyalty)
  • What is in scope vs out of scope?

A scope assembly tool uses rules to turn those inputs into a structured document:

  • Include or exclude sections based on project type
  • Calculate hours and pricing from variables
  • Keep wording, exclusions, and assumptions consistent across all scopes

Popular scope assembly tools: RuleDox, ScopeConcierge, Devtimate (partial).


Why templates aren't enough

Templates help with formatting. They give you a starting structure.

But the slow, error-prone part is still manual:

  • Copying sections in and out depending on the project
  • Recalculating hours and pricing for each variation
  • Re-deciding what to include and exclude
  • Keeping exclusions and assumptions consistent

That is assembly, and templates don't automate it. This is why scopes vary unnecessarily between team members and delegation breaks down — the rules live in someone's head, not in the system.


Where RuleDox fits

RuleDox assembles scopes inside Google Docs — calculating hours, pricing, and conditional sections from rules — so proposals start structured, not from scratch.

What RuleDox does:

  • Rules-based conditional sections (include/exclude based on variables)
  • Automatic hours and pricing calculation
  • Google Docs-first (the assembled scope lives in your Google Drive)
  • Variable-driven assembly (inputs define the scope, rules define the output)

What RuleDox is not:

  • Not an e-signature tool
  • Not focused on proposal sending or viewing analytics
  • Not a CRM

RuleDox handles the part that comes before sending. You assemble the scope with rules, then send it however you already send proposals — via email, a proposal tool, or directly from Google Docs.

Try the interactive demo to see how scope assembly works


How to decide which you need

Choose a proposal tool if:

  • Your scopes are simple and don't change much between projects
  • You need e-signatures and approval workflows
  • Viewing analytics matter to your sales process
  • You want an all-in-one tool for creating, sending, and signing

Choose a scope assembly tool (like RuleDox) if:

  • Your scopes vary significantly between projects
  • You need consistent hours/pricing calculations across team members
  • Conditional sections (include/exclude logic) are part of your scoping
  • Your team already works in Google Docs and wants to keep it that way
  • Delegation of scoping is a goal — anyone should be able to produce a consistent scope

Use both together if:

  • You want RuleDox to assemble the scope, then a proposal tool to send it
  • The scope is the complex part; the sending is straightforward

Comparison table

Feature Proposal Tools (PandaDoc, Proposify) Scope Assembly (RuleDox)
Proposal templates Yes No (uses Google Docs)
E-signatures Yes No
Viewing analytics Yes No
Approval workflows Yes No
Rules-based conditional sections No Yes
Automatic hours/pricing calculation No (manual pricing tables) Yes
Google Docs-first No (own editor) Yes
Variable-driven assembly No Yes

FAQ

Can I use a proposal tool and RuleDox together? Yes. RuleDox assembles the scope (the structured, rules-based part). You can then paste or link the scope into your proposal tool for sending and signatures. They solve different problems.

Does RuleDox replace Google Docs? No. Google Docs is the authoring surface. RuleDox assembles the scope directly into a Google Doc in your Drive. You edit, customise, and share from Google Docs as normal.

Is "scope assembly" the same as "document automation"? Scope assembly is a specific type of document automation focused on scope-of-work documents. General document automation tools (like PandaDoc's document builder) focus on templates and merge fields. Scope assembly adds rules-based logic: conditional sections, calculated fields, and variable-driven inclusions.

What if I already have templates — why do I need assembly? Templates give you a starting structure. Assembly automates the decisions: what to include, what to exclude, and how to calculate hours and pricing for this specific project. If your team spends time copying sections in and out of templates and recalculating numbers, that's the assembly gap.

Related links

See scope assembly in action in Google Docs
See scope assembly in action in Google Docs

No sign-up required · 2 minutes · Real Google Doc